Before your teen tries out a new jelly mask or whips up a DIY peel, they should ask themselves if it is helpful or harmful. There’s a growing trend amongst Generation Alpha that has adolescents chasing Instagram glow-ups and TikTok tutorials, which experts warn could lead to lifelong skin allergies. 

A 2025 peer-reviewed study from Northwestern Medicine in Pediatrics examined the psychological and dermatological risks behind these viral beauty routines, and they’re raising some major red flags. The study found that not only do many of the products teens use contain irritating active ingredients such as Alpha Hydroxy Acids (AHAs) or Retinoids, but that how often they are used has been sorely exacerbated by dangerous social media trends.

Influencers on platforms such as YouTube and TikTok rack up millions of views by taking viewers step by step through their extensive skin care regimens. According to the study, these viral regimens contain, on average, 11 different products ranging from exfoliants to serums, but usually omit ones with sun protection - a key component of maintaining healthy skin. 

Some experts argue that the attractiveness of skin care packaging lures teens in, and that individuals are purchasing expensive products because they see them featured in the videos. Many order the products without knowing much, if anything, about its quality or ingredients. Influencers also encourage consumers to purchase these products through their personal affiliated links, which is popularizing the items further. 

Overuse of these products can quickly become a costly endeavor and compromise the skin barrier and lead to sensitivity. Along with irritation, there is also the risk of developing an allergic reaction, and the more products that are used, the higher the likelihood of encountering allergens. To establish a beneficial and safe skin care routine, teens should be seen by a board-certified dermatologist.