While the unofficial end of summer has come and gone, you can expect to see still plenty of tourists circling the peninsula over the coming weeks.

Travel in Door County was trending in the right direction during the early summer months, with revenues up about three percent on the year, according to the June 2025 Room Tax Collection Report from the Door County Tourism Zone. That could be an indicator as to what local lodging and businesses can expect this fall. According to the vacation home rental company HomeToGo, fall travel continues to rise across the country, with a 28 percent uptick in rental searches for trips between September and November.

In Door County, Destination Door County's Jon Jarosh says they typically see 30 percent of their room stays for the entire year come in September, October, and November. Approaching the final months, 2025 will likely be another record year for domestic travel, with some travelers embracing new trends like microcations (short getaways) and bleisure (business/leisure) trips. Jarosh says they have worked hard to showcase the peninsula as a year-round destination; more tourists are taking them up on it every year.

Labor Day is also the unofficial start of people calling Destination Door County to ask about the fall colors. While Jarosh tends to tell people to be patient and keep an eye on Destination Door County and Travel Wisconsin Fall Color Report website, he also reminds them that Door County offers plenty to do all fall long, including festivals in Sturgeon Bay (September 20th), Egg Harbor (October 10th-12th), and Sister Bay (October 17th-19th).