Sturgeon Bay was in holiday parade mode for the second time in a week — but this time, you were the one driving down 3rd Avenue. Destination Sturgeon Bay kicked off its second weekend of holiday joy with its Unwrapping Sturgeon Bay car cruise. Dozens of cars lined up to enjoy a five-mile tour filled with festive views thanks to area businesses. Born out of the pandemic, the tradition has continued as businesses fill their store windows with the Christmas spirit for motorists and pedestrians to enjoy.

Holiday revelers then returned downtown to enjoy caroling and the annual lighting of the city’s Christmas tree under the Old Bell Tower in Community Foundation Square.

If you haven’t gotten enough tidings of great joy courtesy of Destination Sturgeon Bay, you’re in luck. The organization is once again hosting its Shop Small, Sip Local event from 11 a.m. to 3 p.m., where you can sample wine and other beverages as you hop between businesses on the city’s east and west sides.