While you may have spent Friday at a big-city shopping center or you are bracing for Cyber Monday, the area’s small businesses would love to see you too. Started by American Express in 2010, Small Business Saturday has become an annual tradition of driving consumers away from big-box stores and computer screens to the millions of independent retailers and restaurants.
According to the U.S. Chamber of Commerce, more than $22 billion was spent on Small Business Saturday thanks to an estimated 67 million shoppers participating. The money you spend at a local business does not always go far either. Estimates show that about 68 cents of every dollar spent at a small business stays in the community, compared to about 43 cents per dollar at national chains.
That kind of support means a lot to Country Cupboard co-owner Katie Brandt, who—along with Tina Lawrence—features a wide variety of local artists and businesses in their Algoma storefront.
While shopping-centric events like the Kewaunee County Christmas Stroll wrap up this weekend, there is still plenty of time to shop local before Christmas Day, which is now less than 30 days away.
