Whether you are at a bar or at home, do not be surprised if you see more people sipping nonalcoholic beverages this month. According to CivicScience, more than 25% of Americans took the Dry January challenge in 2024, up from 16% the previous year.

Dry January is part of a worldwide effort to abstain from alcohol for the entire month to help people start the new year on a healthier note. The benefits of participating are not limited to savings in your bank account. Men’s Health suggests that cutting out alcohol can improve mood, lead to better sleep, boost organ and metabolic health, and help curb future alcohol use.

As a result, nonalcoholic beer sales have grown every year since 2018, while alternatives such as hop water and ready-to-drink mocktails are also rising in popularity. One year into marketing their own line of mocktail beverages, Luba Libations owners Christiana and Nic Trapani say the trend is not going anywhere.

The growth of Dry January also coincides with a drop in alcohol consumption nationwide. According to Gallup, a record-low 54% of Americans say they drink alcohol. The previous low was 55% in 1958.

Jan. 7th is Dry January USA Day.