Wisconsin drivers now have new ways to show state pride, as the Wisconsin Department of Transportation announced the release of two new specialty license plate designs, a sleek Blackout plate and a Retro butter yellow plate inspired by the 1970s.

The much-anticipated plates became available in early January at most DMV service centers, participating dealers, and online. State officials estimate the new designs will generate more than $25 million for Wisconsin’s transportation fund within the first three years, helping support road and bridge improvements statewide, including in rural and tourism-heavy areas like Door County.

The plates offer drivers a choice between a modern look and a nostalgic nod to Wisconsin’s past. The Blackout plate features a black background with white lettering, while the Retro plate uses a butter yellow background with black lettering and includes the slogan “America’s Dairyland.” Both plates allow up to seven characters for personalization.

Each plate carries a one-time $15 issuance fee and a $25 annual registration fee, with proceeds directed toward transportation projects that benefit communities across Wisconsin, including Door County.