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Sturgeon Bay aids Avengers: Endgame big opening weekend

Moviegoers to the Sturgeon Bay Cinema 6 played a role in propelling Avengers: Endgame to the biggest opening weekend in motion picture history.  The fourth picture in Marvel Comics Avengers series generated $1.2-billion in sales worldwide.  Tim Suick, the owner of Suick Theatres, which include Sturgeon Bay Cinema 6, says he knew by fan interest that this segment was a huge hit even before the first screening.

 


Suick says a motion picture's success is not based on ticket sales alone.  Other sales also determine whether a new release will be a hit.

 

 

Suick cannot say whether Avengers: Endgame will match the success of the original Star Wars release, which was still in first-run theaters over a year after opening.  Suick says unlike 1977 when one or two film prints of Star Wars might play in a multiplex theatre, digital technology now allows a film to run on multiple screens simultaneously to more than meet demand. 

 

(picture courtesy of Cinema 6)

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