Although the idea of vehicles being purchased online may be appealing to some car buyers, local dealerships are finding that the internet is being used more as a resource than being competitive. According to a Cox Automotive Car Buyer Journey Study, car buyers spent over 14 hours researching and shopping for a vehicle with 61 percent of this time spent online, but 34 percent of the total time spent at dealerships. Peter Beane, President and owner of Jorns Chevrolet in Kewaunee, says consumers can even get background information on vehicles via the internet.
Beane says vehicles are built to last longer more so than ever before. A recent Harris Poll revealed that respondents said they would not want to buy a vehicle without a dealership involved and that sales consultants have the expertise to help people navigate the complex vehicle buying process.