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Guide expects strong ice fishing season

The ice may not be forming everywhere quite yet, but professional ice fishing guide JJ Malvitz is shaping up quite nicely. The outdoor recreation industry has been booming all year long due to people limiting their travel. The Wisconsin Department of Tourism reported earlier this year a 100 percent increase in first-time fishing license sales this year. Malvitz says the early signs show people staying closer to home but still want to do something fun and socially distant.

He adds that each group has its own shack and he does not mix them together when they head out onto the ice. Ice fishing season traditionally begins in late December to early January, but milder than usual temperatures will likely push things off a little longer.

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