Dealing with the challenges brought about by the pandemic, including inventory issues the past year, local auto dealers are optimistic that the car and truck market will be strong in 2022. Jim Olson, the owner of Jim Olson Motors and three dealerships in Sturgeon Bay, says even though production had a hard time keeping up with demand, customers have been patient and adjusted by pre-ordering vehicles or working with salespeople to claim new arrivals. He notes that the market is getting more predictable and better for the dealer and consumer.
Olson adds that Jim Olson Motors is paying top dollar for used cars to help build inventory with the demand remaining high for the foreseeable future. The increased price for pre-owned vehicles has made trade-in values higher than ever.