The Lakeshore Tobacco Prevention Network is on a mission to reduce tobacco use and second-hand smoke exposure in the area. A state-level initiative, designed to drastically decline the access of tobacco products to youth through better education, is being promoted locally. Wisconsin WINS is the initiative that uses positive reinforcement to reduce illegal tobacco sales to minors. Coalition Coordinator Cath Tease says last year’s numbers show that one in three attempts to purchase tobacco resulted in a sale during compliance checks in Door County. She says the goal is to inform parents and store clerks about how tobacco products are being marketed to children.
Tease says the challenge is dealing with the next generation of addictive tobacco products including E-cigarettes and other tobacco products that are not regulated like conventional tobacco. You can find educational information about these new products and free training available for staff of retailers with a license to sell tobacco products below.