A new signage system in Sturgeon Bay that was many years in the making has hit the streets.  The Sturgeon Bay Wayfinding Program is starting to appear throughout the city.  The system allows people in vehicles as well as pedestrians to easily find parking, local businesses, and popular destinations around Sturgeon Bay.  City Administrator Josh VanLieshout says the idea was first considered as far back as 2008 before the project was led in the past few years by Destination Sturgeon Bay.  The Wayfinding Program offers color-coded signs.

VanLieshout notes that the new signs are durable and placed strategically around the city on property lines and areas that do not cause any viewing obstruction.  The Wayfinding Program gives the city’s signage uniformity while benefiting the business community in the long run.  The project has been budgeted the past three years at a total cost of $600,000.

(photo submitted)