Every Saturday, new and familiar faces line Third Avenue in downtown Sturgeon Bay to check out the newest vendors and offerings at the Sturgeon Bay Farmers Market. On Thursday, another chance to explore what members of the community have to offer occurs at the Sail Thru the Avenues Sidewalk Sale. 

Businesses like The Gnoshery on Third Avenue have been positively impacted by the sales and markets, even setting up tents to display their store offerings during the events. Many community members find themselves waking up early on Saturday mornings to venture down to the farmers market, to find items they enjoy, or even strike up conversations with some of the vendors they may be familiar with. Destination Sturgeon Bay’s Marketing Director Rachel Malcore talks about the sense of community and togetherness she senses while at the events. 

The Sail Thru the Avenues Sidewalk Sale is unlike the Sturgeon Bay Farmers Market however, according to Malcore the Farmers Market offers you handcrafted items, specialty foods, and produce, whereas the Sidewalk Sale brings more of a retail side of things, with businesses around the city. 

The Sidewalk Sale will run from 10 a.m. to 6 p.m. on Thursday.