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Shoppers look to keep it local in holidays' final stretch

You have less than ten days to beat Santa to the punch for your holiday shopping this year. The National Retail Federation expects consumers to finish the Christmas season in a sprint, with one of the year's biggest shopping days coming up. The last Saturday before Christmas is often known as Super Saturday, and nearly 142 million Americans are expected to wrap up their holiday shopping on that day. The short turn-around to Christmas Eve and Christmas Day opens the door for bricks-and-mortar stores to end their year on a high note. Destination Sturgeon Bay Executive Director Cameryn Ehlers-Kwaterski hopes it means good news for the city’s local businesses.

Destination Sturgeon Bay just wrapped up its successful Moo-La-La promotion on Thursday. Over 1,000 entrants were collected at local businesses in hopes of winning a grand prize of $1,000 or one of 40 $25 gift certificates to spend in the city. The National Retail Federation estimates that between $957 billion and $966 billion will be spent this holiday season, an increase of three to four percent over last year. 

 

 

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