“Gratitude is attitude” has been Uncle Tom’s Candy’s slogan for 50 years, but its current owners, Ryan and Rebecca Mueller are taking it one notch further.

The Muellers discovered House of Hope when he was the Director of Operations for The Salvation Army of Milwaukee County. Opened in 2000 on the city’s west side, House of Hope provides emergency shelter and housing stability programs for young parents and their children dealing with homelessness. The organization also provides financial literacy, parenting, and other educational programs for its clients. Mueller says he has been saddened by what he sees in the world, and he wanted his business to provide a bright spot in the region.

Uncle Tom’s Candy is offering discounts on their products online and in-person Friday and Saturday, with all profits going to support House of Hope’s mission. Mueller hopes this is the first of many events in the coming years where they will be support local non-profits while showing that gratitude is attitude.