His grandma and a good book inspired Appleton Xavier High School student and Yum Yum Rolls CEO Aaron Vanden Heuvel to hit the kitchen and the Sturgeon Bay Farmer's Market or a good cause. 

Often found wandering the market before it opens in his chef's hat, Vanden Heuvel started Yum Yum Rolls after his grandma's death in sixth grade. He made a batch of caramel rolls for her casket as a final sign of respect for his grandma. When someone asked if they could buy some afterward, a business was born with the idea of paying it forward. Through the sales of his Yum Yum Rools, he raised over $15,000 for Water for South Sudan, a tribute to the book he was reading at the time of his grandma's passing. He is thrilled with the support he has received and the opportunity to help another organization in need.

Vanden Heuvel and his Yum Yum Rolls can be found at the Sturgeon Bay Farmer's Market on select Saturdays during the season, including each of the next two weeks before school restarts. You can listen to our full interview by visiting the Faces of the Farmer's Market Podcast feed.