For the second time this year, Destination Door County allowed you to learn more about what you can expect when the NFL sets up shop in Green Bay for the draft. Tuesday's meeting was a follow-up to Discover Green Bay's informational session on the 2025 NFL Draft from December 10th. Much of the meeting was about the general footprint of the NFL Draft, which will be set around Lambeau Field, the Resch Center, the Resch Expo, and the Titletown District. It also highlighted its business resource kit, which contains information on the do's and don'ts of aligning with the event. Nick Miesner from Discover Green Bay said the NFL wants the area to be prosperous, but they also protect the shield as much as possible.

Destination Door County also explained its marketing efforts to attract visitors to spend their downtime at the draft up in the area. Director of Marketing Laura Bradley unveiled a mobile pass to place Door County at the fingertips of draft attendees.

During the session, Chief Communications Officer Jon Jarosh said transportation-related questions dominated most discussions. The NFL's transportation plan is still weeks, if not months, away, so shuttle locations and schedules have not been finalized. However, businesses looking to provide their own shuttle must register with Discover Green Bay to be listed. Bookings in Door County for draft weekend to start, but Jarosh expects to pick up as marketing efforts by the NFL, Discover Green Bay, and Destination Door County ramp up. You can watch the entire presentation by clicking this link. Another NFL Draft update is being tentatively planned for the first quarter.