While the season may only be six to eight months long, Door County’s tourism industry continues to have a significant impact throughout the year. Destination Door County released the tourism numbers from 2024 earlier this week, showcasing a 5.1 percent increase in total economic activity from 2023. 

Direct spending reached $523.2 million in 2024, with an additional $128 million generated through indirect and induced impacts. Destination Door County’s Jon Jarosh points to the real impact tourism brings beyond the money raked in by area businesses. The visitor economy supported over 3,500 local jobs, contributing a record $124.3 million in labor income to Door County workers. Thanks to $53.3 million in state and local tax contributions, households have offset approximately $3,700 in taxes. Jarosh says the tourism industry helps Door County residents live the lives they want to lead.

Statewide, the visitor economy had a record-breaking $25.8 billion total economic impact in 2024. Door County surpassed the state average in key metrics, including total economic impact, direct spending, job growth, and tax revenue generation.