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Wilson, Schuster scoop out own path with Steel Bridge Gelato

Providing you with something sweet, but different  was the goal of Eli Schuster and Addison Wilson when starting Steel Bridge Gelato earlier this year. See how to run a small business is nothing new for them having watched Schuster’s dad Mark and Wilson’s mom Julie work together to form Bayshore Outfitters in downtown Sturgeon Bay. Both Mark and Julie said they have let the kids run their own show for the most part, only reminding them of some of the headaches that they have also had to deal with running a small business. The pair admits that there is still some advice they shake off, like when their parents remind them to call their wholesale partner Sara’s Gelato. Otherwise, they have appreciated the guidance they have received and the journey they have gone on so far with Steel Bridge Gelato.

 

Mark says he is proud of what Eli and Addison have accomplished and the challenges they are willing to take on.

 

You can find Steel Bridge Gelato throughout Door County, including at the Sturgeon Bay Farmers Market on Saturdays from 8 a.m. until noon. You can listen to the entire interview as a part of the Faces of the Farmers Market podcast found here.

 

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