If you have ever wanted a Sturgeon Bay Farmers Market-like atmosphere to spill over into a weekday, mark your calendar for July 24th. Destination Sturgeon Bay and the City of Sturgeon Bay are closing down 3rd Avenue from Jefferson Street to Michigan Street for its annual Sail Through The Avenues Sidewalk Sales that takes place from 9 a.m. to 4 p.m. Intermingled with storefronts taking their best deals outside are food trucks and a DJ to create a festival atmosphere. Destination Sturgeon Bay’s Alexa Soto says it is a great opportunity for shoppers and businesses to connect in a unique way.

Sail Through the Avenues is not limited to 3rd Avenue; the city’s other shopping corridors on Madison Avenue, Jefferson Street, and Egg Harbor Road will also participate. The event serves as a prelude to Sturgeon Bay Maritime Week, which takes place the following week.