The Sister Bay Advancement Association (SBAA) is proud to announce that Erin Peddle, Marketing & Events professional for the organization, has been nominated for the Wisconsin Governor’s Tourism Rising Star Award, which recognizes emerging leaders who have worked in the tourism industry for five years or fewer and demonstrate leadership, commitment, and passion for advancing Wisconsin tourism.
Erin has been working in the tourism industry for nearly two years and joined SBAA in April 2024. In her role, she supports strategic marketing initiatives, community engagement, and event execution that strengthen Sister Bay’s brand and promote the village as a year-round destination.
Erin holds a Bachelor of Business Administration in Marketing from Loyola University Chicago and brings extensive experience in digital content, brand strategy, and communications across multiple industries.
She has demonstrated leadership in tourism through her proactive approach to research, trend analysis, and innovative event development. Most notably, Erin played a key role in launching Winter Wellness Weekend, a new off-season event debuting this month and designed to increase winter visitation to Sister Bay. The initiative has generated strong enthusiasm among residents, businesses and visitors while strengthening tourism during one of the community’s quietest seasons.
In addition to her professional contributions, Erin is a valued team member known for her enthusiasm, collaborative spirit, and willingness to support her colleagues in any capacity.
SBAA awards typically happen in late April or early May, with local ceremonies in Milwaukee recognizing state winners, followed by national recognition in D.C.
