Efforts to bring another grocery option to the west side of Sturgeon Bay are gaining momentum as discount grocer ALDI shows increasing interest in the community.
According to Spencer Gustafson, discussions between the company and city officials have been ongoing for years but are now moving into a more serious stage.
“Aldi started looking at Sturgeon Bay ten years ago,” Gustafson said. “They’re making serious decisions now about more land acquisition.”
The proposed store location would be near the intersection of Wisconsin Highway 42/57 and South Ashland Avenue on the city’s West side. While a final site plan has not yet been released, Gustafson said the company has already secured part of the property needed for the project.
“They do already have some land and are waiting on other land parcels,” he said. “They are showing great signs that we will have a new grocery store very soon.”
To help support the development, the city may utilize assistance from a Tax Incremental District to improve infrastructure at the intersection to accommodate future traffic and growth.
Gustafson said nearby developments, including new housing, Starbucks and Kwik Trip, have helped strengthen the tax base and make additional investment possible. If plans move forward, construction could begin as early as later this year.
