You can still find a place to enjoy a drink with friends while maintaining a sober lifestyle in Door County.

No-alcohol beverage (NAB)-friendly programs are popping up across the country as a way to help restaurants and events attract people who may otherwise avoid them, just as they avoid beer, wine and other alcoholic beverages.

The programs can be as simple as creating menus featuring premium mocktails, alcohol-free wines and craft nonalcoholic (NA) beers, or as complex as the Zero Proof Pass in Milwaukee, where more than 20 venues offer incentives for people to go out and enjoy discounted NA beverages.

The Door County Alcohol and Other Drug Coalition launched its own NAB-friendly program last fall to encourage local bars and restaurants to welcome those who want to remain sober while staying connected with others in the community.

Steph Short of Door County AODA and the United Way of Door County is hopeful businesses see the benefit of joining the program.

According to The New York Times, 31 percent of restaurant operators saw significant declines in alcohol sales in 2025. Alcohol is an important revenue stream because of its high profit margins.

That comes as a Gallup poll shows 54 percent of Americans drink alcohol, the lowest level since Prohibition.