More than 100 business leaders gathered Tuesday evening at The Lodge at Leathem Smith for Destination Sturgeon Bay's annual meeting, marking the official start of the 2026 tourism season in Sturgeon Bay.

The meeting opened with remarks from outgoing board president Josh Cory-Yaeggi, followed by the adoption of the agenda and an update on what’s ahead for 2026 from Executive Director Cameryn Ehlers-Kwaters. The organization also introduced staff and highlighted upcoming initiatives aimed at supporting local businesses and enhancing visitor experiences.

“We had over 100 business members in attendance, which is a wonderful kick-off to the 2026 season,” Ehlers-Kwaters said.

A key portion of the evening included the presentation and approval of the 2026–27 slate of directors, featuring representatives from a wide cross-section of the local business community, including hospitality, retail, arts and nonprofit sectors. Incoming board president Julie Wilson delivered closing remarks after the election was finalized.

The organization also took time to recognize outgoing board members for their years of leadership and service. A list of sponsors and community partners was acknowledged during the program.

Ehlers-Kwaters hinted at potential developments on the horizon, drawing attention from attendees.

“We teased some news tonight about the possibility of the return of the tall ships,” she said, referencing a popular maritime attraction that has drawn significant crowds to the waterfront in past years.

She also emphasized the strength of local support behind the organization’s mission. “We are so thankful that our business community and our over 250 members support our organization,” Ehlers-Kwaters said.

The meeting concluded with a reminder of key seasonal initiatives, including the Sturgeon Bay Farmers Market and ongoing efforts within the city’s entertainment district.