Years after introducing its water bottle filling station initiative aimed at diverting thousands of pounds of plastic from area landfills, Destination Door County is targeting another popular drink for its next sustainability pilot program.

The tourism organization showcased its regenerative coffee cup campaign at last week’s Every Day Is Earth Day event in Egg Harbor. The NoTree paper cups can handle hot beverages but are made from bamboo paper and lined with a corn-based product that makes the cups 100% compostable.

Destination Door County Director of Community Partnerships Sue Schwartz says the success of the water bottle filling station initiative inspired the organization to take its sustainability efforts to the next level and bring them to partners in the community.

Schwartz says the pilot program will begin at Kick Ash Coffee in Ellison Bay before being evaluated for future expansion. Destination Door County launched its sustainability efforts in 2019 with a partnership with the Leave No Trace Center for Outdoor Ethics and expanded them through its Community Investment Fund and other initiatives.