Door County residents will soon have a new option for appliance sales and service as Mathu's Appliance opens its newest store Monday in Sturgeon Bay.

The family-owned business, which has served customers throughout northeast Wisconsin for decades, is expanding its footprint with a new showroom on Green Bay Road, the former West Marine location.

Mathu's Appliance specializes in major household appliances and offers sales, delivery, installation and repair services. The company currently operates locations in Green Bay and Appleton.

Owner Nick Spude said the decision to expand into Door County was driven by a desire to better serve customers who have long traveled outside the county for appliance purchases and service.

"We've worked with many customers from Door County over the years, and opening a store in Sturgeon Bay allows us to provide a more convenient experience close to home," Spude said. "We wanted to establish a local presence where customers can see products firsthand and receive the personalized service we're known for."

The new location will provide Door County residents with easier access to a variety of kitchen and laundry appliances from nationally recognized manufacturers, along with local delivery, installation and repair support.

Spude said the company views the Sturgeon Bay store as an investment in the community and an opportunity to build lasting relationships with local homeowners, contractors and businesses.

"Being family-owned, customer service has always been at the center of what we do," Spude said. "We're excited to become part of the Door County community and look forward to helping residents with their appliance needs for years to come."

The store is scheduled to open Monday, with a grand opening celebration in July.