The Green Bay Rockers introduced their newest alternate identity on Thursday, putting the roll in "rock and roll."

In partnership with a local manufacturer, the Green Bay Rockers will be the Green Bay Rollers for at least one game this season as they salute the city's role in the toilet paper industry. The Rockers will wear the specialty-themed toilet paper jerseys when they play the Madison Mallards on July 23rd .

According to the Rockers, Green Bay has one of the largest tissue recycling operations in the world. It’s the place where the first splinter-free toilet paper was introduced in 1935. The robust industry of toilet paper production also helped shield the city from the worst of The Great Depression, making it the "Toliet Paper Capital of the World."